1. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). US Sports Viewership Facts and Stats 9. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. 1. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Activate. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. The Cricket World Cup2.6 billion viewers. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. You only have access to basic statistics. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. The FIFA World Cup3.3 billion viewers. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Compared to other generations, Gen Zers are most likely to stream sports content. . According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. show that Woods is clearly a big driver of interest. All that remains is for these trends to boost viewing numbers. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. Football/soccer (35%), swimming (30% . Data and Analytics: Viewership disruption. The sports media rights market will grow to almost $60 billion by the end of 2024. As a Premium user you get access to the detailed source references and background information about this statistic. But BBO homes are interested in more than just professional football. Sports TV ratings data. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. TwitchMetrics Pro. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. The number of TV sports viewers dropped across all sports in 2020. 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In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No.