Coca-Cola has been gradually announcing the discontinuation of select national brands over the past few months, including TaB diet cola, Odwalla juices, ZICO coconut water, Coca-Cola Life, Diet Coke Feisty Cherry, and regional brands like Northern Neck Ginger Ale and Delaware Punch. Coca- Cola is discontinuing production of its Tab, Zico, and Odwalla brands. According to CNN, a spokesperson for Coca-Cola said that the pandemic wasnt the cause of Odwallas demise. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. And he'd do it all , Coca-Cola plans to discontinue popular products Midlo Scoop, Coca-Cola Is Discontinuing 200 Drink BrandsHere's , Coca-Cola Reshapes Beverage Portfolio for Growth and Scale, 17 Pepsi, Coca-Cola Sodas No Longer Sold - Newsweek, 7 Discontinued Coke Products That Were Massive Fails - Eat This . Coca-Cola Retires Numerous Drinks to Reshape Portfolio "for Growth and Scale": Including TaB, Coca-Cola Life and Diet Coke Feisty Cherry. Coca-Cola acquired the brand less than a decade ago in 2013. as well as other partner offers and accept our, Photo by Rachel Murray/Getty Images for Fitbit Local, Photo by Alberto E. Rodriguez/Getty Images for BET, Visit Business Insider's homepage for more stories, Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images. For juices, Ocean Spray and V8 are two options. In September 2007, Coca-Cola announced it was pulling the hybrid beverage from the U.S. market as soon as the concentrate supplies ran out. Since the summer, it has announced it will scrap Tab and Zico, but the whole list hasn't been released. In order to continue to innovate and give consumers the choices they want today, we have to make decisions like this one as part of our portfolio rationalization work.. Heres a list of Cokes confirmed cancelled drinks brands. Odwalla was acquired by Coca-Cola in 2001 and is known for its fresh squeezed juices and smoothies. About a year later, Coca-Cola did get it right when it introduced current fan-favorite Coke Zero. Apple Watch Series Vs. Samsung Galaxy Watch 4: Which One Is Better? This move comes as a surprise to many, as Coca-Cola has been struggling to keep up with the evolving health and wellness trends. That being said, the elimination of half of the company's beverage brands is being characterized by Coca-Cola as a growth strategy, allowing the soda company to devote more of its focus to its more profitable offerings, including Coca-Cola Zero and Topo Chico hard seltzer. Tab was first introduced in 1963 and was one of the first diet sodas on the market. The brands on the chopping block, HITC reports, include: Tab Zico coconut water Odwalla Coca-Cola Life Diet Coke Feisty Cherry North Neck Ginger Ale Delaware Punch Of those brands, Tab is. Coca-Cola BlK was a Coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. This Coca-Cola Recall Affects 7,000+ Cases in at Least 8 StatesHeres . The Coca-Cola Company is discontinuing 200 drinks brands according to reports. Don't panic yetthe bubbly classics like Coke and Diet Coke are safe. 2005, 2007 Coca-Cola Lime The demise of the iconic brands lime-flavored diet soda was the precursor to the companys release of its new-and-improved lineup of Diet Coke beverages, created to attract millennials, which included exciting new flavors, such as twisted mango, zesty blood orange, feisty cherry and ginger lime. What coca cola products are being discontinued? See how the minimum wage has changed, or not, over the years. TaB, introduced in 1963 as the companys first diet soft drink, was one of the products on Coca-Colas 2020 hit list. Whatever the reason, its a sad day for fans of Tab, Zico, and Odwalla. Please try again later. Diet Cherry Coke was a product that was available in the US from 1985-1987. By clicking Sign up, you agree to receive marketing emails from Insider Pepsi Blue. The following is a list of products owned by the Coca-Cola Company, of which there are more than 500 in over 200 countries. The Coca-Cola Company has confirmed several drinks brands that will be discontinued, with the products announced so far including underperforming regional brands or supposedly out-of-date drinks such as Tab and Odwalla. The problem is that when people thought. CNN Business has since reported that the company is set to discontinue a total of 200 drinks products, almost half of the companys total 500 drinks brands. Cooper spit it out but Kelly liked it, describing it as tasting like a Coke Slurpee from 7-11. Browse Coca-Cola brands and products online today! And for sports drinks, Gatorade and Powerade are two well-known choices. This decision was made in order to focus on core products and save costs. "Plans to streamline the companys beverage lineup were underway well before the coronavirus outbreak, but the pandemic promoted leadership to move faster," the company said in its release. "Ongoing Covid-19 supply chain challenges and shifting shopping behaviors prompted the company to fast-track its plan.". While you might think the pandemic was the catalyst for Coca-Colas decision to retire certain brands, it wasnt. Coca-Cola is discontinuing production of its Tab, Zico, and Odwalla brands, effective immediately. Coca-Cola intends to continue exploring new products in dynamic beverage categories (including booze- and caffeine-spiked seltzers) and tailoring its offerings to meet the ever-changing demands of its beverage drinkers in real time. This news, which was announced during Coca-Cola's third-quarter earnings call on October 22, comes just weeks after Coca-Cola announced the end of the line for its coconut beverage brand, Zico and less than three months after the Odwalla line of "healthy" smoothies and juices got unceremoniously "canned." Coca-Cola will continue to produce and sell other brands such as Sprite, Fanta, and Dasani. If coffee plus Coke sounds like an intriguing combo, you mightve liked Coca-Cola Blak. Top editors give you the stories you want delivered right to your inbox each weekday. A full list of Coca-Cola's U.S. and international brands can be found here. The brands on the chopping block, HITC reports, include: Of those brands, Tab is probably the most popular. days, He killed some of Coke's most beloved brands. In October 2020, Coca-Cola made a huge announcement: The company had decided to discontinue 200 of its beverage brands in an effort to rid its portfolio of underperforming brands and prioritize those that showed the most opportunity for growth and scale. Company to Focus on Coke Zero Sugar, Coke Creations, and Minican Expansion. Tab. While Diet Coke Feisty Cherry was part of the new-and-improved Diet Coke campaign in 2018, it didnt stand the test of time like the beverage company hoped it would. In memory, here are 10 Coca-Cola products you can't buy anymore some of which were recently removed from the beverage titan's lineup and others that you may have forgotten about. In October 2020, Coca-Cola made a huge announcement: The company had decided to discontinue 200 of its beverage brands in an effort to rid its portfolio of underperforming brands and prioritize. Some of the most notable products that Coca-Cola has discontinued include Surge, New Coke, and Coca-Cola Blak. Coke hasn't yet named all the brands it will drop, but CEO James Quincey said that there will likely be more cuts in the "hydration" category that encompasses Smart Water and Powerade. While Quincey didnt name specifics, on the Thursday call he did say brands in the hydration category, including Dasani, Powerade, Vitamin Water, and Zico will see more cuts. That's just the tip of the iceberg, though. In 1985, in an attempt to re-energize its brand, Coca-Cola announced the unthinkable: It was changing its formula for its original Coca-Cola for the first time in 99 years. It remains to be seen what the company will do to replace these products, but one thing is for sure: Coca-Cola will continue to be a leading force in the beverage industry. Coca-Cola said in a news release that it plans "retire select underperforming products" at the end of the year, which also include Diet Coke Feisty Cherry, Zico coconut water and Coke Life as well as regional offerings like Northern Neck Ginger Ale and Delaware Punch. Zico was launched in 2009 as a premium coconut water brand. Tab, Zico, and Odwalla have been publicly axed, with more to come, the company said on an earnings call. Odwalla, on the other hand, has been struggling to find its niche in the market and has been facing competition from other brands. All artificially sweetened foods have been shown to . Tab was introduced in 1963 as a diet soda option, and it quickly became a favorite among those looking to cut down on calories. Sign up for our daily newsletter for the latest financial news and trending topics. Zico was launched in 2009 as a premium coconut water brand. This page is about Coca-Cola, and it's other divisions discontinued brands and flavors that was released in some part of a month with in the year that they released it, that they meant to be a permanent addiction to their line up, but the sales about the flavor, popularity, and the branding about the soda started to fail, and then discontinued for a while after the soda's release. Top 5 Ovens You Should Consider For Your Kitchen, Top 4 Obagi Skincare Items That Are Worth Purchasing, Best 6 Budget Cameras For Travelling 2022, 3 When rumors spread that it might be discontinued in 2018, the company even issued a statement that it would still be sold at select locations across the country. Sales of Tab, which was introduced in 1963 as Coca-Cola's first diet soda, have steadily declined since the introduction of Diet Coke in 1982. Read: Businesses That Millennials Have . This is a surprising move by the global beverage giant, as all three brands have been popular among consumers. What is the reason for the discontinuation? Is $5,000 Enough for Your Emergency Fund? Coca-Cola said in a news release that it plans "retire select underperforming products" at the end of the year, which also include Diet Coke Feisty Cherry, Zico coconut water and Coke Life. However, some online publications have cobbled together small portions of the cull list. days, Coca-Cola Discontinuing Products, Shipping Delays Due to , Coca-Cola cans 200 drink brands, slashes portfolio in half, 15 Discontinued Sodas You Won't Believe Existed - Eat This Not That, Coca-Cola plans to discontinue popular products Midlo Scoop, Will Coca-Cola Be Discontinued in 2022? The discontinuation of these brands will mean that Coca-Cola will no longer produce or sell them. These offers do not represent all available deposit, investment, loan or credit products. But why is the Coca-Cola Company discontinuing so many products and which drinks are going to be leaving the shelves?