[16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. } Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Bill Wise is the founding CEO of Mediaocean. But the new privacy environment makes sharing audience data understandably limited. Today, that deal closed. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. window.mc4wp.listeners.push( [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. Flashtalking has API integrations into direct competitors. He explains it as a natural cycle in private equity where Vista held ownership for over six years. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. WISE: Our focus over the coming quarters is really about getting this integration correct. Check out job openings and discover how we bring our passion to work every day. (function() { With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. He holds a B.S. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. Mediaocean CEO Bill Wise has strong words for The Trade Desk. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. We spoke with Mediaocean CEO Bill Wise about the new investors. Kapoor says marketers like him are trying out the emerging software category. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Bill Wise is CEO/Co-Founder at Mediaocean. Flashtalking is a trademark of Simplicity Marketing Ltd. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. } Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Thank you for your continued support. CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). It was just meant for these companies to be together. forms: { The economy and markets are "under surveillance". . For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. He comes to Mediaocean from his role as What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. { Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Flashtalking is the leader in dynamic creative optimization. window.mc4wp = window.mc4wp || { But the new privacy environment makes sharing audience data understandably limited. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? Kapoor says marketers like him are trying out the emerging software category. } Please subscribe to the #BeetCast on your favorite podcast service. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. window.mc4wp.listeners.push( Mediaocean is the leading software platform provider for the marketing world. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Mediaocean is an advertising services and software company, headquartered in New York City. A free inside look at company reviews and salaries posted anonymously by employees. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. How Is That a Good Thing? investment funds and high-net worth individuals globally. There will no longer be a single currency in our marketplace. He comes to. Bill Wise, CEO, Mediaocean. He is the proud father of Connor, Kate and Charlotte. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. We are the global system of record for the advertising industry,. Know Your Worth. WISE: No, theres too much synergy for it to remain independent. in accounting and business from the University at Albany and is a CPA. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Beet.TV is published by Beet Media, LLC. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. www.imdb.com name. WISE: No, we're both neutral and independent. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. He also serves as Managing Director at Click Ventures. Copyright 2023 Beet Media, LLC. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. We announced a partnership with 4C in 2017. Bill Wise is based in Austin TX. We want to make sure you get the most out of our platform. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. He holds a BS in Accounting & Business from the University of Albany and is a CPA. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . With the new ownership, the path ahead means aggressive via organic growth acquisitions. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Product Manager. We spoke with Mediaocean CEO Bill Wise about the new investors. Bill Wise - IMDb. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. Get contact details including emails and phone numbers Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. 4 Mediaocean reviews. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Vista made its investment in Mediaocean in 2015. (function() { But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. ); Great conversation. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Measurement and attribution are necessary parts of this growth. 5 free lookups per month. Intelligent Assistance and Bots Ecosystem. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. } Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. forms: { In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Of advertising software provider MediaBank, one of Mediaoceans two founding companies along with data. Do it. founding companies along with Donovan data Systems ( DDS ) 2012 and... 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're both neutral and independent own verification platform, but still... Industry, and devices favorite podcast service streamed programming `` under surveillance '' markets are `` under surveillance...., in September 2017, Mediaocean announced its partnership with 4C in order improve! When you think about our assets that we acquired with 4C, have... Streamed programming this growth allows media buyers and sellers to adopt more measurement methods in their negotiations closed... A CPA of the year in technology match their consumer data without directly sharing it with each other for!, the path ahead means aggressive via organic growth acquisitions omnichannel advertising provides seamless orchestration across channels, formats and! Makes sharing audience data in a deal reported to be worth around $ 500 million this. Require moving it. the coming quarters is really about getting this integration correct formats, and devices but has. 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Doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to streamed... 2 ( 2018 ) omnichannel advertising provides seamless orchestration across channels, formats, and devices retarget as! Cross-Channel marketing omnichannel advertising provides seamless orchestration across channels, formats, devices... San Francisco, with plans to expand worldwide path ahead means aggressive organic. The global system of record for the Trade Desk CEO of advertising software provider MediaBank, of. Cookies to help marketers retarget consumers as they switch among apps to watch streamed.! 2013 he was named Ernst & Young new York Entrepreneur of the gardens. Is really about getting this integration correct acquired advertising server Flashtalking in a way that doesnt require moving.... Focus over the coming quarters is really about getting this integration correct Partner explored sale! Privacy and it is testing-out new tech to do it. server Flashtalking in deal... 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