Its a broad space of talented animators, illustrators, CDs etc. Download our Spring 2023 Listings Brochure, Sign up for updates and exclusive discounts, How to find us It can be deployed in a facility as easily as general storage, whilst providing a solution that is purpose-designed and industry proven for streaming high-resolution media. This sort of seismic Big Bang moment for the whole industry sparked some of the most ingenious solution-thinking weve seen in decades. If it had a CG character too, it could have been our whole showreel in 2016. Now on to Amazon which was directed by the same filmmaker as Formation, Melina Matsoukas. We run a single, bespoke pipeline across the studio. The combination of high-performance live encoding, compute efficient playback, and market-leading transport performance unlocks new immersive viewing experiences, including up to 8K/HDR resolution, efficient HEVC and VVC compression, and VR/AR optimized video continuously delivered with error-free reliability and ultra-low latency performance the Zixi protocol is known for. It has also allowed the teams colourists to better satisfy their creative ambitions. You see, a long time ago I realised that medium isnt the most important thing no, it doesnt matter how you get the message across as long as you make them feel something. If you stopped on any frame, we wanted there to be so much detail that people would just go back and watch it again. Naturally, all industries have had to adapt in response to the pandemic. We can now centralise our source media on FLUX Store, rather than localising it to a specific Baselight system, which gives us greater flexibility for scheduling and means we can be more adaptable.. Electric Theatre Collective was started by three friends nearly 11 years ago, all of whom had been working together at a larger a larger visual effects studio. Were laying some groundwork with local councils, schools, colleges and universities to build a sturdier pipeline into the industry sustainably, and over the long term, reaching into communities that may have never considered it as a path. Is Electric Theatre Collective remote friendly? Actually an Akira X The Wire mashup. Know Your Worth. Experienced in creative team work and storytelling, through aesthetically powerful visuals. They worked last year on a project for Meta, and Jon is eager for the future of AI and generative art and the impact it will have on the medium of visual effects. smartWork, a NoCode Media Integration platform, ensures the interoperability of different services and applications enabling the automation of production and represents a new concept for the M&E industry. To support its recent expansion into longform, and the launch of its new Whitechapel studio, Electric Theatre Collective (ETC) recently turned to FilmLight's FLUX Store to provide crucial storage and assist with media management at the facility. We have already been lucky enough to work on some amazing projects with some globally renowned brands, so Im looking forward to seeing where we can take Electric Studios in the future. Jon is extremely optimistic for the future of ETC with numerous projects underway. Working with DOP Will Black, we had a very strict shooting window to get sun angle and direction correct - a hugely challenging shoot and VFX job, but a charming, visually entertaining job. Demand for content is greater than ever and our clients are working hard to maintain quality and throughput. You also have the option to opt-out of these cookies. Ben> It has to be the ability to read and ideally the concept of controlling time, so I had time to finish Dune. Curated by Pioneers Go East Collective, and presented in partnership with The LGBT Community Center, the festival features the work of artists exploring bold new performance modes for a lively exchange of art and culture. Its definitely a big highlight for Electrics history. Whats on Electric Theatre Collective was started by three friends nearly 11 years ago, all of whom had been working together at a larger a larger visual effects studio. Do you know what that means? Electric Blue is a dance-theater installation inspired by radical queer thought-provoking literary icon Allen Ginsberg . Benovici will oversee the companys commercial and product strategy, operations, and ongoing geographical expansion. If we wanted to continue our progression we needed to be more adaptable and efficient.We also needed to be able to store and manage more data and hold onto it for longer periods of time compared to commercial work, adds Morrison. What emerged from the pandemic for most individuals was a kind of reset and introspection. ETCs MD Jon Purton says of the duo like Beavis is to Butt-Head. Punk, Quarterback Punk.. Ben> Loving the new space at Electric, such a great place to work and good snacks, although I am trying to lay off the Penguin Mint Bars, so moreish.. Geoff> My wife thinks Im in the office so much because of the pool-table, tasteful art and pop-corn machine. World class VFX artists lauded for our attitude and creativity. Based in London/Essex. Were already enjoying where Ben & Geoff are taking things., Electric Theatre Collective sat down with the new team to get to know them a little better. Ben and Geoff are the perfect combination of creativity and commercial nous. The actual spot consisted of modelling all the animated toys and creating completely photoreal versions. We'll send Electric Theatre Collective your right swipe. Joining Geoff at the heart of ETCs newest venture is Ben Honour, an executive producer with serious 'getting stuff done' chops. Ok ideally not irritation or outright anger, but well settle for a raised heart-rate and a share on socials. We do take pride in that start-up reputation and try to retain the very best bits of the spirit you find at start-ups and boutiques, but ultimately, were 11 years old now and with that comes a maturity, particularly in our processes and infrastructure, as well as the size of our team. Since their inception Electric Studios have already plastered a film for Tag Heuer on the world's largest LED screen, spearheaded the design of Virgin's massive 'Hyped' campaign, created the launch film for the United Nations body-copyright movement Bodyright, made an insanely immersive 3d billboard in NYC for Amazon, and most recently designed and animated Adidas new football shirt drop campaign for the FIFA World Cup 2022. Born in Manchester, Will grew up in the Peak District before moving to London five years ago to get into the industry. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. It may sound kumbaya, but continuing to grow, whilst retaining that best of both worlds, familiar family vibe with big company work is where were heading. Get in touch It kind of exploded, Jon explains. It's impossible to know what is real and what is CG. Then, in the face of job upon job being cancelled, we needed to quickly answer the question of how to generate revenue to keep our studio together. I think most studios strive to keep a hold of that culture as they grow, but not all are successful it takes a lot of work. Since setting up shop in Soho, London at the start of 2012, we've taken the world of advertising and film by storm, establishing Electric Theatre as a bright . Our London and LA based studios encompass a wealth of talent across all disciplines of visual creativity, CGI, 2D, animation and colour grading. | A visual effects business with a difference, Electric Theatre is an exciting young company with a passion for new ideas, creativity and, above all, people. 85 Great Portland Street Imagery courtesy of ETC / Produced by DIVISION. ", Thiago Dantas, Tom Clapp and Will Robinson Join Electric Theatre Collective, Electric Theatre Collective Launches New Design Studio 'Electric Studios', Cash In Cash Out: Iain Murray and Greg McKneally Talk All Things Zoetropes and Pharrell Williams, Rapper Big Zuu and Captain Morgan Invite People to Spice On in Global Campaign, Pharrell feat. It enables better sharing and management of projects from our Baselight systems, and were also able to section off dedicated storage for the colour team, comments Morrison. Geoff, Great visual communication isnt about just putting text and images on page or screen, its an attitude and how we infect the audience with a swaggering sense of style while staying (mostly) within the briefs boundaries. Animating photoreal characters in a live action environment is our M.O. Find company research, competitor information, contact details & financial data for Electric Theatre Collective, Inc. of Santa Monica, CA. 21 and Tyler are so different that it works, Jon remarks, adding: You get to the end of 21s verse and you need that Tyler pickup. I am a graduate of the University of Salford, where I undertook a Masters Degree in Production Management for TV, Film and Digital Media. Since the beginning of 2020 i have been working as a freelance motion designer for Electric Theatre Collective and I am always looking to connect with talented . ETC considered third-party storage solutions, but as an existing Baselight customer, they quickly realised that FLUX Store provided the same high level of performance, alongside the added advantage of easy integration with their existing Baselight cloud network. Work and Life. Its no secret that there are many toxicities that have formed in our industry over the decades of overstretching by VFX facilities. How much do Electric Theatre Collective employees make? We use cookies to make our services work and collect analytics information. Active, Closed, Alternate or previous names for the organization, Whether an Organization is for profit or non-profit, General contact email for the organization. We saw demand becoming an issue as managing space and bookings was already a challenge, comments ETCs head of colour, Luke Morrison. We will not share or sell your information and you can unsubscribe at any time. We are Electric Theatre Collective, and we produce award winning visual effects. It is mandatory to procure user consent prior to running these cookies on your website. Electric Theatre Collective has installed FilmLight's post-production storage system FLUX Store to support its recent expansion into longform, and the launch of its new Whitechapel studio. OOONA, a global provider of professional management and production tools for the media localization industry, has added new security features to its Integrated platform in partnership with Hudson Rock, protecting customers from cybercrime attacks. I like to keep this handy for close encounters. We pushed so hard on this, a really tight deadline, in a secret squirrel bunker, mental! London Area, United Kingdom One of Us 3 years 5 months Compositor One of Us Feb 2022 - Jan 2023 1 year. I am loving building the Electric Studios brand and the team with Geoff. We animated everything in CG and applied the 2D illustration after. Amazon Christmas 2020 - The Show Must Go On. Traditionally, well get a chronological script, but this was kind of a collection of ideas. Electric Theatre Collective Salaries trends. New Flux Store storage will further enable the company to hold huge amounts of data, increasing rendering speed and capacity. CG stadiums, a 2D animation sequence that could have (and nearly did) be its own TV show, infographics, 8-bit computer game characters, a beautiful grade and incredible seamless compositing throughout. To be able to collaborate with Friends Electric and portray Enid Blytons Famous Five in such a way was really exciting. It enables better sharing and management of projects from our Baselight systems, and were also able to section off dedicated storage for the colour team, comments Morrison. VFX has challenges in meeting global demand for moving images, yet, there is a well of untapped potential out there. Work with us, My account The AWS FTR enables companies to identify and remediate risks in their software or solutions. Our London and LA based studios encompass a wealth of talent across all disciplines of visual creativity, CGI, 2D, animation and colour grading. Geoff never really hung up the scalpel and glue from his early days of broadcast design and that DIY mindset has infected everything he's touched as a director and creative leadfrom heading up branding teams across the UKs main terrestrial broadcasters to co-running London animation studio Future Power Station where he made music videos for the likes of Katy Perry, Bad Bunny and Megan Thee Stallion. We'll assume you're ok with this. We can now centralise our source media on FLUX Store, rather than localising it to a specific Baselight system, which gives us greater flexibility for scheduling and means we can be more adaptable.ETC is now equipped to increase the number of projects they have in production, which is vital for managing the variety of work they now do. The days of big budget music videos kind of died out, Jon explains, adding: so when were choosing what projects to press go on, everybodys gotta be kind of in love with it. Thats how they teamed up with director Franois Rousselet and his company DIVISION to do all of the effects for Pharrells latest video, Cash In Cash Out. TodayZero Density, an industry leader in real-time virtual production and broadcast graphics products, has appointed Ofir Benovici as new Chief Executive Officer. Since setting up shop in Soho, London in 2011, we've taken the world of advertising and film by .
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