Nivea is a distributor of the brand through the assistance of 17000 employees from their parent corporation Beiersdorf as well as more than 170 affiliated companies around the world. The income group to which the offerings will be suitable will be the upper middle and middle-income social class. Traditionally, the marketing department was separate from the rest of the company. Mens products when the buyer is not married, womens products when they get married, and baby items after they have a baby child. Sign up for a free account. For the NIVEA marketing plan to relaunch the company, it is analyzed that company or NIVEA brand is effectively focused on the beauty care brands or products for the consumers in the market through using the different strategies. When it comes to sunburn, the key is to act quickly! In our previous article, we learned in detail about the marketing strategy of UOB. Segmentation, targeting, positioningin the Marketing strategy of NIVEA-, Competitive advantage in the Marketing strategy of NIVEA, BCG Matrix in the Marketing strategy of NIVEA-, Distribution strategy in theMarketing strategy of NIVEA, Brand equity in theMarketing strategy of NIVEA, Competitive analysis in the Marketing strategy of NIVEA , Market analysis in the Marketing strategy of NIVEA-, Customer analysis in the Marketing strategy of NIVEA, Marketing Strategy of the Body Shop Body Shop Strategy, Marketing Strategy of Johnson and Johnson, Marketing Strategy of Tommy Hilfiger Tommy Hilfiger Marketing Strategy, Marketing Strategy of Sunsilk Sunsilk Marketing Strategy, What is Cash in Hand? Over 20 years ago one of NIVEA's leading biologist began researching the skincare ingredients. Did you find the article interesting? The brand has established itself around the concept of moisturizing and products that are not harmful to hair or skin. By using affiliates it makes sure to control the distribution cost and penetrate to the remotest areas of the market. Product Product is one of the most important components of the Nivea Marketing mix. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Nivea is one of the most popular skincare and personal care companies. . Transform your skin from dry to noticeably smoother skin for 48hrs with NIVEA Rich Nourishing, it has 3X layered care of deep moisture serum, natural almond oil and Vitamin E. Be proud of your skin and its beauty. The target market and the way they are influenced to purchase the products are critical in the company marketing mix. The body care and face cleansing and nourishing products from the brand have been bread and butter since the beginning and, consequently, are considered to be a star within the BCG matrix. The ad had 1.5M million views and comments that included beautifully touched, emotional, unconditional love defined in the purest form, and many more. A marketing department is a division within a business that helps to promote its brand, products and services. These enable personalised online advertisements and extended analysis and evaluation options regarding the target group and user behaviour. Learn how your comment data is processed. Nivea brand has managed to maintain a positive brand image. Every company should combine the four elements of the marketing mix in order to achieve its business goals. It is shows as the attempt to distinguish 'homogeneous groups of customers who can be targeted in the . The brand first began its cream-based production in 1911. To gain a larger part of the market in the grooming industry, the brand has created an image of moisturizing, and caring, with no chemicals, and appealing branding. In recent times theyve extensively tried Influencer marketing on social media to attract more consumers with challenges, trends, etc. You can decline or withdraw your consent at any timehere. NIVEA is one of the world's largest skin care brands with over 50 products available in 173 countries around the world. Urban Skin detox, Deep moisturizing serum, and sunscreen with cooling effects. Organising the shared drive of the marketing department. These were just a few campaigns that aired on both traditional and digital mediums to create huge brand awareness. Nivea has been following product line extension, market development and product development strategy like introducing Nivea baby care products, licorice extract body lotion in India in 2017, Urban Skin detox, Deep Moisture Serum and sunscreen with the cooling effect. Skincare gifting options for your significant other. Exclusive Marketing Strategy of Eicher Motors With STP Analysis & Campaigns, Precise Marketing Strategy of Digit Insurance With STP Analysis & Campaigns, Exclusive Marketing Strategy of Varun Beverages With STP Analysis and Campaigns, Online Digital Marketing Course (4 months). million verified professionals across 35 million companies. 1 Nivea Marketing Review about salary & benefits work culture skill development career growth job security work-life balance and more. Marketing Strategy of Nivea analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Title: case study may 2 folder nivea marketing research paper outline format sample apa of . All products by NIVEA are made with top-of-the-line care and ingredients so you never have to doubt the quality or efficacy of your purchase. Your email address will not be published. North America, Australia, Asia, Europe, Africa, and America. 808 certified writers online. This cookie is set by GDPR Cookie Consent plugin. as Nivea is called with its old-school ingredients, is a household name globally. It has systematically segmented its consumers, has positioned its products well and has been marketing all its products in different ways. Through affiliates, you certainly control the cost of distribution. June 13, 2018 By Hitesh Bhasin Filed Under: Brand Strategies. As one of the leading companies in the field of skin care with more than 130 years of experience our products always cater for the needs of our consumers, who place a great deal of faith in us. Suncare, Body Care Men products, as well as face cleansing and healthy business. Neutrogena.com. The brand has kept its prices reasonable so it can attract a larger audience, Traditional medium: print ads, newspaper, and television, Digital medium: online magazine known as FYI Fun, Young and Independent, Social Media: presence on Facebook and Instagram, The ad had 1.5M million views and comments that included beautifully touched, emotional, unconditional love defined in the purest form, and many more. Nivea also incorporates the utilization of events, for example, product launches, direct mails, public relations, branding, and sales advancement. . We use cookies to improve your experience on our site and show you relevant advertising. By clicking on the icon you agree that you read and accepted thePrivacy Policy. Today more than millions of customers use the products of the brand with different skin type and climatic conditions. Suncare, Body Care Men products, as well as face cleansing and healthy business. Department marketing administration, literary eassay writting analysis. 4 resolved 54 unresolved. To be the number one in skin care in our relevant markets and categories., Trusted, loved, and always reliable For more than 100 years. Geographic segmentation . To gain a larger part of the market in the grooming industry, the brand has created an image of moisturizing, and caring, with no chemicals, and appealing branding. 1. Skincare gifts are luxurious in their unique way, and NIVEAs range of skincare gifting options full of the best lip care, face wash for women, roll-ons for men, etc will surely be a great choice. This product is free from alcohol, colourants and preservatives. Apply the product after bathing/showering while the skin is still damp. We provide an international research network and partner with more than 500 universities, research centers and start-up companies worldwide. This digital campaign was further prepared to educate consumers concerning the winter odour experience. Looking for a particular NIVEA INDIA employee's phone or email? This Marketing Strategy element reflects the solution to the customers' needs. The company can offer a robust portfolio of products range that caters to each segment such as Women, Men, and Babies and its helping the business to increase its value in terms of TRV (Total relationship value) of its customers over the customers life cycle, which ensures repeated purchases, as well as across, sell possibilities to existing customers for the company. Its target group is the middle-class catering to all age groups and genders. It is focusing in the skin and beauty. USA). Today, more than a million clients use these products for different skin types and climatic conditions. The customers of the brand are extra careful about your skins appearance, clean as well as softening and tanning. The brand is focusing on mens & Womens grooming products for those in the upper-middle or upper-income group and either employed or enrolled in college. Further info:Privacy Policy. With click on ACCEPT, we are using cross-website tools to provide you individual informationfor marketing purposes via partners, also beyond our website. Through affiliates, you certainly control the cost of distribution. Past performance data. Which Shower Gel Is Suitable For Dry Skin? By continuing to use NIVEA.ca, you accept the use of cookies. 807 certified writers online. You also agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. We also use third-party cookies that help us analyze and understand how you use this website. Nivea makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives. Jan 10, 2023 (The Expresswire) -- Global "Lip Balm Market" Research Report incorporates an in-depth analysis of current industry trends, leading growth. References: Kotler, P. And Armstrong,G (2010) Principles of Marketing - Global Edition, 13th edition, Pearson Education. items businesses. Let us know What do you think? INTRODUCTION Concept of Marketing. Treat Yourself: Enjoy The Spa Experience At Home, Turn your showering routine into a relaxing spa treat, All the latest highlights, care tips, inspirations and offers, Exclusive free product samples especially chosen for you. Blackheads, spots & co. dont stand a chance, How to combat the appearance of cellulite on thighs, New! Liked our work? Let us know your thoughts on this case study in the comment section down below. The distinctive characteristics of the product by Nivea are: 2.1.1. USA). Its focus was to print marketing materials as the primary method of reaching customers. These cookies track visitors across websites and collect information to provide customized ads. Discover our massive selection of personal products. Shower time - essentially known as me time - is a bathing ritual made to pamper your senses. The Coca-Cola Company was established in 1886 by John Stith Pemberton. The value proposition which theyve developed with their consumers has made them happy, satisfied, and loyal towards Nivea. Find the answers the your frequently asked questions here. PremiumMarketing 1300 Words 6 Pages Contact Us. Within Beiersdorf, Nivea completed roughly around 100 years in 2011. Maybe youll discover new products you didnt even know you wanted. Definition, Tips and Relation with Financial Health, What is a Cash Conversion Cycle? Nivea competes with its parent companys skin and body care brands like Labello, La Prairie, Eucerin, Florena, Hansaplast, and 8*4 as well as peer brands that are available like the Loreal, Ponds, Jhonson & Jhonson, and Lakme. In our previous article, we learned in detail about the marketing strategy of a fascinating brand, Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, Just Like Maa A Marketing Campaign of Nivea, End the Winter Odour A Marketing Campaign of Nivea, Unlock Your Sparkle A Marketing Campaign of Nivea, Milk Delight Facewash A Marketing Campaign of Nivea, This case study of Nivea includes its marketing strategies, marketing mix, digital presence, social media marketing, and its campaigns. Our detailed walkthroughs, guides and informational articles are our way of ensuring that your NIVEA experience is top notch.